Not really a blog, more a brief rant and one which I am sure many of you have come across before. Over the past 8 years in the SEM industry I get asked a lot of questions regarding PPC, Pay Per Click and Paid search and what the fundamental differences are, to which I now believe that most folk know that these are one in the same. However something that has cropped up on many occasions is the statement
“pay per click is Adwords management right?”
Wrong – well in a brief way yes this is correct Adwords is Google’s platform from which advertisers place ads across networks such as Google Search, YouTube & Display sites. However this is simply one platform and Pay Per Click is much more than just Adwords nowadays. It can include other platforms such as Facebook, LinkedIn, YouTube & of course Bing & Yahoo.
So this is a kind word to all those from my past Adwords management is PPC management on Google but Pay Per Click Advertising covers many platforms….