Adwords Management

Not really a blog, more a brief rant and one which I am sure many of you have come across before. Over the past 8 years in the SEM industry I get asked a lot of questions regarding PPC, Pay Per Click and Paid search and what the fundamental differences are, to which I now believe that most folk know that these are one in the same. However something that has cropped up on many occasions is the statement

“pay per click is Adwords management right?”

Wrong – well in a brief way yes this is correct Adwords is Google’s platform from which advertisers place ads across networks such as Google Search, YouTube & Display sites. However this is simply one platform and Pay Per Click is much more than just Adwords nowadays. It can include other platforms such as Facebook, LinkedIn, YouTube & of course Bing & Yahoo.

So this is a kind word to all those from my past Adwords management is PPC management on Google but Pay Per Click Advertising covers many platforms….

About Dave Thomas

Pay Per Click - Well its what I'm all about. I started on this journey over 8 years ago and now run my own business in the paid search arena. Helping businesses overcome the continual struggle to understand and succeed in this evolving environment. I believe strongly in sharing what I have learnt along the way to all of Click Vision Media's client base so they can understand what it is that makes the SEM world tick. My company is growing fast - and we are finding that our consultative approach works for all of our customers and they prefer seeing us on a regular basis to talk through things whether this be in offices at lunch or my personal favourite on the golf course! My company work with clients at either end of the spectrum from small SME's through to large blue chip agencies and I am glad to say I and all my staff are friends with each and every one of our clients.....
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