Just recently we have been featured in Talk Business magazine, talking about the necessity for small businesses to start the process of utilising PPC or having their accounts Tidied up and managed properly so that they can compete in the online market space.
The main reason that we are seeing such a sweep over to PPC in droves is that SEO is dead as we know it. The old mathematics of increased back links and stuffing keywords is now a target for Google to identify your site and bury it in the search results. Recent Penguin and Panda updates have led to agencies changing strategy and focusing efforts on copy and relevancy, resulting in many legacy links being seen as Black Hat and slapped by Google. SEO is no longer a mathematics problem, it’s a human one. Social indicators are becoming key to Ranking and link algorithms are being retired. It’s time for you to see the truth about SEO and adjust accordingly. Adding PPC to your marketing strategy is now a total necessity. with positions favouring big brands organically.