Google Image Pages Introduce Leaderboard ads

Yesterday saw the release of yet another new feature on the previously named Content Network, now Display Network. The new feature sees the addition of leader-board banner style ads on the Google Images pages. Supposedly adding very targeted searches to a product through images. Previously Released back in July this feature allowed smaller less prominent ads to be displayed on the search pages.

You can see the prominent image placement here. But to what effect? I’m not so sure about the way that you use image pages in Google but I’m always on the look out for funny pics or logos or business images for posts etc I’m not so sure that this is a medium that I would necessarily use for shopping on!

However having seen the layout above if i were searching for an image of a product to see if it was what i wanted to buy then wow if your display ad is selling that specific product then this could not be more targeted and i would most definitely click through. For anyone who is in the Pay Per Click Management industry the content/display network has always been one of mystry, sceptisism and huge budgetry wasteage but will this now pick out more specific product targeted searches and display or is this yet another cash capture that will be tested to the sums of £100000’s but with no increase in top line?

Lets wait to see stats on this before we make judgements….

Thoughts Please….

About Dave Thomas

Pay Per Click - Well its what I'm all about. I started on this journey over 8 years ago and now run my own business in the paid search arena. Helping businesses overcome the continual struggle to understand and succeed in this evolving environment. I believe strongly in sharing what I have learnt along the way to all of Click Vision Media's client base so they can understand what it is that makes the SEM world tick. My company is growing fast - and we are finding that our consultative approach works for all of our customers and they prefer seeing us on a regular basis to talk through things whether this be in offices at lunch or my personal favourite on the golf course! My company work with clients at either end of the spectrum from small SME's through to large blue chip agencies and I am glad to say I and all my staff are friends with each and every one of our clients.....
This entry was posted in Pay Per Click Tools, PPC News and tagged , , . Bookmark the permalink.

Leave a Reply