Google Instant Search

How will the new Google Search Affect PPC

If you performed a search query on Google fairly recently you no doubt have noticed the most recent technology belonging to Google – Google Instant. Working with the ranks of instant messaging, instant oatmeal, instant pudding, instant potatoes, and on and on, Google instant was launched in the development stages in Sept. 2010. The application is very intuitive which what the searcher has already typed in the search box and attempts to stay one step ahead of the surfer and delivers search results instantly without the user needing to hit enter or the search button.. Google Instant claims this can cut down a person’s time doing one search by 2-6 seconds per query. This technology has the potential to drive targeted traffic to websites via through the use of PPC marketing.


However has this had an effect on PPC……an earlier post on this will explain some of the issues that we have been up in the air worried about in the last few months. Has it been all that bad?? Well many of the folk that my company deals with on a day to day basis saw this feature as a real pain in the ****** mouse lets say! but now cant seem to do without it, some have disable the feature altogether and some couldn’t care less…but one thing is clear is that the big panic on the effects that this may have on CTR have so been really unnecessary and have not dramatically affected direct CTR’s in any way..if anything the process has even led us into more focused campaigns and tidier accounts due to optimising against the instant suggestions……

Any thoughts please or your findings…

About Dave Thomas

Pay Per Click - Well its what I'm all about. I started on this journey over 8 years ago and now run my own business in the paid search arena. Helping businesses overcome the continual struggle to understand and succeed in this evolving environment. I believe strongly in sharing what I have learnt along the way to all of Click Vision Media's client base so they can understand what it is that makes the SEM world tick. My company is growing fast - and we are finding that our consultative approach works for all of our customers and they prefer seeing us on a regular basis to talk through things whether this be in offices at lunch or my personal favourite on the golf course! My company work with clients at either end of the spectrum from small SME's through to large blue chip agencies and I am glad to say I and all my staff are friends with each and every one of our clients.....
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