It can be a very daunting and thought provoking place that you may find yourself or your business in when looking into PPC Management. Here at Click Vision Media ltd we believe in sharing our knowledge with everybody and anybody. We are not a faceless company hidden behind sales teams either and if you take time out to speak with us you will soon see you are talking directly to the experts.
Why not take some time to check out our blog where we try and give insights and how to tips on all things paid search. We have also drawn up a few of the most commonly asked questions below that may help you.
What is Pay Per Click?
A marketing system on the Web where and individual advertiser pays when the user/searcher clicks on their advertisement and goes through to their websites. Advertisers do NOT pay if their sponsored ad is not clicked. This is a more interactive, results-oriented method compared to paying for just the placement of a banner ad on a Web page regardless if anyone clicks on it.
What is PPC or AdWords?
PPC is simply the abbreviation of Pay Per Click and AdWords is the platform that Google owns that advertisers utilise to build their PPC Campaigns. Yahoo’s platform is called Yahoo Search Marketing, Bing’s platform is now known as Bing Ads and Facebook and linkedin are simply known by their name followed by Ads. Facebook Ads etc.
How much will Pay Per Click cost me per click?
Individual clicks can vary from as little as £0.05 right up to £35. The only real way to find out is to carry out some initial keyword analysis with traffic and cost data.
Does Pay Per Click affect my SEO rankings?
There is no direct link between these two listings and one will not affect the other and vice versa.
How much will it cost me to use the services of an agency to manage my campaigns?
This is very much based on individual campaigns and approaches.
Some companies will work on a commission of sale basis and some a percentage of your monthly spend (this can lead to the encouragement of you spending more each month so watch out).
The way in which Click Vision Media charge for our management is on an individual basis. A campaign that has 3 keywords could be spending £20,000 pcm and would not require the same management time as one with 24,000 keywords and only a monthly budget of £2000.
We base our fees on time required to acquire the ROI for the client. You should not notice the management fee after an initial period. This is because an initial optimisation of your PPC campaign is needed to stop wasted budget on ad spend and unnecessary keywords in the account.
Why Should I Use Pay Per Click Advertising?
Pay Per Click is by far the quickest marketing tool developed to drive targeted traffic to your website immediately. Other forms of traffic generation from Search Engine Optimisation (SEO) to Social Media will take time before you will see tangible results. Set up properly PPC Campaigns will only deliver the traffic that you desire and therefore increase ROI for your business.
Why should we pay to have our PPC Campaigns managed?
Whilst you are the expert in your business PPC Agencies will come armed with a wealth of skills and techniques that will speed up the advertising process but also eliminate wasted budgets within accounts saving you time and money. We would never manage a PPC Campaign without input from the experts that are our clients. We need to work together to understand the business, goals & targets for their advertising. That said once we have merged our skills with their knowledge we can pretty much guarantee that the wasted budget we save our clients and/ or the extra conversions we deliver will more than cover our initial fee.
How Many Keywords/Products can i use?
Unlike SEO we do not limit terms and products that you wish to advertise, after initial consultation we will asses what exactly you should be targeting and discuss all of this with you before we go live. All you would need to do is provide us with everything you wish to cover….Let us do the rest!!
What happens if PPC Does not work for my company?
Well we simply won’t know if it will or wont unless we trial the campaigns live. The search marketplace can be very fickle. In some cases it can be seasonal, expensive or maybe very overpopulated with advertisers. This is where we step in! Our initial research will spell out all of this to you and will find areas that will work for your business. Don’t forget that everything that we do is your property too so if we discover that you are a very seasonal business you may just want us to create you an account that you can switch on in December?!!
Why not contact us and see how we can help your business.
These are just a few of the questions that we are asked on a day to day basis but we are here to answer any questions that you may have for us so please don’t hesitate to get in touch and talk to us today!