Tablets that will help you grow!!

No No No……..

The way your mind works really!! We are not talking those tablets we are talking about the release of new tablet focused targeting options within Google AdWords ever expanding platform. The new option is now available to all AdWords users and allows you to target ads specifically toward the ever growing tablet market. Users of the tablet phenomenon are expected to grow by 300% in the next 2 years and it is estimated that 165 million tablets will be dispatched! That is one huge audience ready and waiting to tap into.

A New PPC Strategy:

Recently Click Vision Media have had some incredible results from mobile campaigns and banner ads on the Google Display Network proving that since the inception of these smaller markets some years back the platforms have really leaped forward in terms of their usability and effectiveness. AdSense ready WordPress sites have also helped toward  the huge boost with the display network.

Each new campaign that comes in the door now becomes subject to scrutinised check lists of platforms that we could potentially attracted the best target audience from and tablets will surely go straight on that list. Like the Vinyl record some years back being replaced by the CD and now the mp3 track have laptops become a thing of the past and what is coming next? Some interesting facts from Google say..

  • 68% of tablet users spend at least 1 hour a day on their tablet
  • 77% of respondents report that their desktop/laptop usage decreased after they started using a tablet
  • 82% of respondents said they primarily use their tablet at home
  • More than 1 in 3 respondents uses their tablet more than they watch TV:

So if you have not already turned the function on then what are you waiting for????? here’s how

 

About Dave Thomas

Pay Per Click - Well its what I'm all about. I started on this journey over 8 years ago and now run my own business in the paid search arena. Helping businesses overcome the continual struggle to understand and succeed in this evolving environment. I believe strongly in sharing what I have learnt along the way to all of Click Vision Media's client base so they can understand what it is that makes the SEM world tick. My company is growing fast - and we are finding that our consultative approach works for all of our customers and they prefer seeing us on a regular basis to talk through things whether this be in offices at lunch or my personal favourite on the golf course! My company work with clients at either end of the spectrum from small SME's through to large blue chip agencies and I am glad to say I and all my staff are friends with each and every one of our clients.....
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