Author Archives: Dave Thomas

About Dave Thomas

Pay Per Click - Well its what I'm all about. I started on this journey over 8 years ago and now run my own business in the paid search arena. Helping businesses overcome the continual struggle to understand and succeed in this evolving environment. I believe strongly in sharing what I have learnt along the way to all of Click Vision Media's client base so they can understand what it is that makes the SEM world tick. My company is growing fast - and we are finding that our consultative approach works for all of our customers and they prefer seeing us on a regular basis to talk through things whether this be in offices at lunch or my personal favourite on the golf course! My company work with clients at either end of the spectrum from small SME's through to large blue chip agencies and I am glad to say I and all my staff are friends with each and every one of our clients.....

Google Adwords Brand Bidding

Posted on October 22, 2010 by Dave Thomas

Everywhere I read at the moment on AdWords the 2 hot topics seem to be on site-links in ads and the battle of the Brands M&S and Interflora. While many people may have missed the boat the first time around … Read more

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Google Ad Sitelinks – How To

Posted on October 20, 2010 by Dave Thomas

There is a fair bit of talk in the market at the moment about this feature and im not too sure as to why (comments please) Google Ad Sitelinks are not a new feature by any stretch and we at … Read more

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Google Adwords Comments Wanted Please

Posted on October 12, 2010 by Dave Thomas

We have noticed a minor change around recently with the nav tags in Google Adwords Accounts. Here at Click Vision Media we manage many individual Pay Per Click Account under one roof in an MCC (95% I’m sure will be … Read more

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Free Adwords Vouchers For Christmas

Posted on October 11, 2010 by Dave Thomas

It really is never to late to start advertising for Christmas and making the most of the 20% of folk who really do get in early…that’s right early!!.. if you are anything like us lot at Click Vision Media we always … Read more

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Localised Pay Per Click

Posted on October 6, 2010 by Dave Thomas

There has been a real surge recently of local SMEs and service providers turning to very targeted PPC campaigns. No longer is it enough for many to simply utilise the Google Places functionality as competition builds. Many local service providers … Read more

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Adwords Editor Tip for Changing Bulk Modified Match Terms

Posted on September 28, 2010 by Dave Thomas

As many of you are well aware by now Modified Broad match has recently been added to Googles arsenal of  match types to enhance the reach of your campaign & its keywords and dependant on how it is used the code … Read more

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Searches Wise Up To Lies in Ad Copy

Posted on September 22, 2010 by Dave Thomas

As a PPC manager for over 7 years now I have seen some trends, tips and tricks come and go within ad copy. We see this as one of the key areas that we can target, encapsulate and hook in … Read more

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Grow A Moustache

Posted on September 15, 2010 by Dave Thomas

A brief message for all you charitable guys out there, Movember is nearly upon us again! Its time to ditch the razor for 30 days and let your facial hair free! Movember is the name given to November for over … Read more

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Google Instant – Effects On My CTR

Posted on September 14, 2010 by Dave Thomas

OK Google have recently released Google Instant which is hailed as the “search as you type” platform that in essence will improve user experience and make the search process quicker by suggesting results before your very eyes. However for the … Read more

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Yahoo & MSN Adcenter PPC Switch

Posted on September 6, 2010 by Dave Thomas

Interesting times this week as the second and third place platforms in the PPC, Paid Search, Sponsored Link world combine efforts to mount an attack on the godfather Google Adwords! If you currently manage these other platforms or have an … Read more

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